Metaplanet Inc., a Japanese company, has added 319 Bitcoins to its treasury, buying the BTC tokens at an average price of $83,147, bringing their total Bitcoin holdings to 4,525 BTC, giving them an aggregate cost of $408.1 million for their treasury, and an average price of $90,194 for each Bitcoin.
Metaplanet evaluates its performance based on its homegrown metric called BTC Yield, which measures Bitcoin growth relative to outstanding shares. The year-to-date BTC yield is 6.5%. BTC Yield for the first quarter of 2025 is 95.6%. Metaplanet, known as ‘Asia’s MicroStrategy’, plans on boosting its Bitcoin holdings by 470% to reach 10,000 BTC by the end of 2025. Simon Gerovich, CEO of Metaplanet, said that the company was using various methods to raise capital for the treasury strategy, which made them stand out in the market, breaking records, and becoming Asia’s leading Bitcoin holding company.
The company funds its Bitcoin holdings by teaming up with EVO Fund, which issues zero-coupon bonds in exchange for Metaplanet shares, paid for in cash. Metaplanet can then use that cash to either pay back bonds or buy more Bitcoin for its treasury. In early 2025, Metaplanet engaged in more bond sales, ranging from 2 to 4 billion yen, to fund their Bitcoin strategy. The company also uses other funding techniques, such as stock acquisition, to pay for its holdings.
Eric Trump, son of President Trump, joined Metaplanet as part of their strategic advisory board. Metaplanet claims that Trump brings a lot of business expertise to the business. But he also brings a lot of political influence. The company has been imitating American companies such as Michael Saylor’s Strategy, which has the largest Bitcoin treasury in the world among publicly listed companies. Saylor has been promoting his strategy across the world to get other companies on board with his treasury approach. The recent drops in crypto markets have tested his company’s approach to holding Bitcoin. Metaplanet also seems to be sticking with their strategy, despite the drop in price, which would take a lot of patience given the volatility of Bitcoin.
The Tokyo-listed company has been accumulating Bitcoin since commencing its strategy in 2024. Metaplanet has 4,525 BTC, making it the world’s ninth corporate holder of Bitcoin, and Asia’s largest holder. Metaplanet aims to reach 10,000 BTC by the end of 2025 and 21,000 BTC by the end of 2026.
