Binance has bagged another influential sponsorship deal to mainstream crypto trading and digital assets. The leading crypto exchange has signed a deal with The Royal Academy, a major music recording company that hosts Grammy, to become its official sponsor for the upcoming 64th Grammy awards.
Binance To Sponsor Upcoming Grammy Awards
In an official press release, the leading crypto exchange announced that it has inked a deal with The Royal Academy to sponsor Grammy, one of the biggest music award shows. Through this partnership, Binance has become the first-ever crypto exchange to popularize Web3 and cryptocurrencies in one of the leading high-profile events like the Grammy.
The joint statement announcing the said partnership was unveiled two days before the event takes place in Las Vegas on April 4, 2022.
Speaking about signing a deal with Binance, Recording Company’s Co-President Panos.A.Panay stated:
“As we continue to evolve the Recording Academy for a rapidly changing music industry and the next generation of creators, we feel that it’s important to work with innovative partners to explore new monetization avenues for our members and create new experiences for music fans. As the leading player in the crypto and blockchain space and with its community-focused approach, Binance is the perfect partner for the GRAMMYs and for our mission to empower music people around the world.”
Binance Co-Founder Yi He also expressed her sentiments adding that the exchange is excited to work with the Recording Company “to bring fresh new experiences powered by blockchain and all the great things Web3 technology can bring to entertainment.”