Popular football tournament league FIFA announced that it has signed an official sponsorship deal with crypto.com, allowing the exchange to spread cryptocurrency awareness among the global audience.
Crypto.com Partners With FIFA World Cup Qatar 2022™
In an official statement, FIFA announced that it has partnered with the leading crypto exchange Crypto.com, enabling the exchange to become its official cryptocurrency trading platform sponsor of Qatar 2022™.
The announcement further states that the crypto exchange will benefit from “significant branding exposure” both within and outside of the tournament allowing crypto.com to earn exclusive global coverage.
As per the data acquired from its official website, the FIFA world cup finals held in 2018 had garnered nearly 1.12 billion global viewers. The following partnership intends to spread global crypto awareness by leveraging its cult viewership. The tournament is set to commence on November 21st, 2022 in Qatar.
Speaking about its partnership with crypto.com, Kay Madati, FIFA’s Chief Commercial Officer stated:
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,”
The exchange will also utilize its sponsorship deal with FIFA in diverse ways including providing new opportunities to old and new users to attend matches during the tournament or win exclusive FIFA merchandise.
Crypto.com’s Co-Founder and Chief Executive Officer Kris Marszalek also shared his sentiments on the said partnership:
“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally. Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”
Crypto.com is known for establishing numerous sports crypto campaigns with notable organizations to bolster its position in the cryptocurrency domain. The exchange had previously partnered with prominent sports organizations including, Formula 1, UFC, and Paris-Saint Germaine.